Where Your Coffee Money Actually Goes: Local Roasters vs. Chains, Dollar by Dollar
You've probably heard that spending locally 'keeps money in the community,' but what does that actually mean for your $5 latte? We followed the dollars—through payroll, rent, local suppliers, and neighborhood reinvestment—to show you the concrete difference between buying your morning coffee at an independent shop versus a national chain. The numbers are more interesting than you'd think.